by Cynthia Gillespie | Oct 24, 2026 | Uncategorized
Choosing between a wordmark and a lettermark is one of the first real decisions in any identity project, and it is usually made far too late. Most teams sketch first and rationalise afterwards. Flip that order: decide the format first, based on your name length, your...
by Cynthia Gillespie | Sep 19, 2026 | Uncategorized
Why your icons look broken the moment you switch to dark mode You designed a clean icon set on a white canvas. Every glyph is crisp, balanced and perfectly aligned to the pixel grid. Then someone flips the theme switch and the whole set falls apart: thin strokes glow...
by Cynthia Gillespie | Aug 24, 2026 | Uncategorized
Line Icons vs Filled Icons: Which Style Actually Fits Your Interface? Choosing between line icons and filled icons is one of those small design decisions that quietly shapes how users perceive your product. It affects readability, hierarchy, brand personality, and...
by Cynthia Gillespie | Jul 24, 2026 | Uncategorized
Building a consistent icon set in Figma is one of those tasks that looks simple until you ship the tenth icon and realize half of them feel off. Strokes don’t match, corners are inconsistent, optical sizes drift, and suddenly your product UI looks like it was...
by Cynthia Gillespie | Jun 1, 2026 | Uncategorized
Your favicon is the smallest piece of branding on your website, but it’s also one of the most visible. It sits in browser tabs, bookmarks, history lists, mobile home screens, and Google search results. Get it wrong and your brand looks blurry, generic, or worse,...
